Because the market for Friesian breeding and foals was initially so limited, Proud Meadows usually did not advertise the typical "catalog" of breeding stallions and available foals. Instead we allowed ourselves the freedom to advertise the unique qualities of the Forward Moving Friesian in general.

       As time went by, we provided proof of this valuable kind of Friesian by announcing the accomplishments of our horses. The awards were important because our Friesians proved themselves capable of competing at the highest levels in open competition, not because the winning stallions could breed more. In short, we chose to advertise the idea of Forward Moving Friesians more than the individual horses.

       We also tried to not take ourselves too seriously. After all, the Forward Moving Friesian is about performance, beauty, and fun.
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